When running a brick-and-mortar business, most business owners understand the importance of having a great location. When business owners get started promoting their businesses online, they may not understand how important it is to have the right “Internet real estate” as well. During the process of promoting your business online, there are steps that you need to take to make sure that your Internet real estate is claimed and used appropriately.
You Need More than a Website
Websites are fantastic for marketing your business online and it is a necessity however; it should NOT be the only thing you think of when marketing your business online!
Think about one large oasis in the desert (your website). If you only have one oasis in the desert the chances of it being found is minimal unless you know exactly where it is. If there are multiple oasis’s in the desert they are more apt to be found. Now take that one more step, if those other oasis’s feed your primary oasis through streams and rivers (links back to your website) then the chances of your large oasis being found is incredible.