Part of being a successful business involves making customers happy. Happy customers will refer friends and family to your business, if they feel that they will receive great service. Unfortunately, unhappy customers are just as likely to share bad experiences with friends and family. Unhappy customers will also take to the Internet and various review sites, to share their bad experience with a company. While no business owner wants to see a bad review on the Internet, it is important that the review is addressed, and if necessary, the situation rectified or remedied.
Sites such as Google, Search Magnet Local™, Yelp, CitySearch – just to name a few – allow customers to post reviews about companies they do business with. From restaurants to medical offices, customers are posting their experiences – both good and bad. As a business owner, you need to keep up to date on what your customers are saying. Reviews are out there, for the world to see (literally). By not addressing them, you are telling potential customers that you don’t care what customers are saying about your business. And that, in itself, is you giving your own business a bad review. Many customers who have found negative reviews simply want them gone. Before we get into how a business owner can do this, however, let’s discuss why negative reviews should not be removed. You see, customers can have bad experiences anywhere at any time. Perhaps it was just a bad day at your business, a new employee who was unfamiliar with how to handle your customers, your business was short-staffed on that particular day, or you have a vengeful ex-employee. Regardless of the reason, business owners must look at their reviews as an opportunity to learn and grow their business, and use the opportunity as a training tool for employees.
When running a brick-and-mortar business, most business owners understand the importance of having a great location. When business owners get started promoting their businesses online, they may not understand how important it is to have the right “Internet real estate” as well. During the process of promoting your business online, there are steps that you need to take to make sure that your Internet real estate is claimed and used appropriately.
You Need More than a Website
Websites are fantastic for marketing your business online and it is a necessity however; it should NOT be the only thing you think of when marketing your business online!
The smartphone revolution is now well underway, and that means more than 4 billion mobile devices currently peruse the internet on a daily basis. That’s no small number, and it’s the number one reason why every business should have a mobile presence to directly serve the increasing number of mobile users online. Indeed, those devices represent 4 billion potential new customers, all with small screens and deep pockets.
Mobile Device Growth is Explosive, and Business Need to Take Note
To say that there’s a smartphone and tablet “revolution” going on around the world might actually underestimate the dramatic changes going on when it comes to mobile device proliferation and mobile web usage. With more than 4 billion people currently online via a mobile device, mobile internet usage is increasing at a rate that is four times as fast as the adoption of standard internet services.
Recently, there has been quite a stir with regards to the Beta launch of Google’s answer to Facebook, simply called “Google+” (that’s Google Plus). This should not be confused with Google’s new ranking feature, Google +1, which will be explained later. Google+ has many of the same features as Facebook, with some added extras. Similar to Facebook, Google+ users can add friends, share photos and videos, post comments, chat and more. There are, however, some distinct upgrades to Google+ that are not offered on Facebook and other social spaces.
Recently, Google launched Google+ Pages. Much like fan pages offered on Facebook, business owners have the ability to create pages under the categories of Local Business or Place, Product or Brand, Company, Institution or Organization, Arts, Entertainment or Sports, or Miscellaneous categories.
Many website owners routinely receive communications from their domain name registrars. Whether it is to inform a domain name owner of an upcoming expiration or special offers or incentives, it is likely that domain owners will receive communications at some point.
However, domain name owners need to keep a careful eye on any and all communications received, to ensure they do not fall victim to the practice of domain name hijacking.
Domain name hijacking, in its simplest form, is the theft or coercing of a domain name owner into transferring his or her registered domains from a current registrar to an unscrupulous one. This can happen in one of several ways.
Oftentimes, a domain name owner will receive a notice though postal mail or email, appearing to be on behalf of the current domain registrar, stating that it’s time to renew the domain registration. This type of misleading communication is often referred to as “Domain Slamming”, and it is something domain name holders need to be aware of.