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From TV to radio, print to internet, Nartak Media Group in Pittsburgh will turn your advertising budget into increased impressions, leads and sales. Nartak Media Group is an unbiased and efficient time/space buying service with our fingers on the pulse of the market.
With our deep relationships forged over more than 25 years in the media business comes unique buying opportunities. This translates to unparalleled efficiencies that benefit our clients.
Media planning is a critical element to the success of your overall advertising plan. At Nartak, we work cooperatively and effectively with multiple media sources in each market we serve. To have a successful plan you need to know which medium will best reach your target consumer. To use a fishing analogy, “you have to know where the fish are.” At Nartak Media Group in Pittsburgjh, our planning process goes substantially further. Nartak's research and years of experience help ensure that we not only know where the fish are, but we know what they like to eat and when they are hungry.
As part of the process of developing a media plan, we work closely with our clients to develop our plan based upon answers to questions like the following:
What is our objective?
A clearly defined goal or desired outcome is essential to the planning process.
What is our strategy?
The strategic plan is the roadmap that shows how we should structure the plan in order to achieve our objective.
Who is our target audience?
This is the demographic or psychographic description of the audience intended to respond to our product and/or message.
How do we want the target audience to think about our product or message?
How do we want the target audience to feel about our product or message?
Why should our target audience buy our product?
We review and analyze the factual information about the product or the benefits that make it more desirable than other alternatives.
How do we want to communicate to our target audience?
We would determine the desired tone style or character that we want our communication to convey.
Located in Pittsburgh, Nartak Media Group's expertise lies in buying media efficiently so your dollars go farther and your outcome is better. We purchase television, radio, web, outdoor and print advertising for our clients. Each media buy has its own nuances based upon client goals, budgets, time of year and, of course, the specific media being purchased.
Here are some questions we consider for every buy: Is our message compelling? Are we seeking a direct response or is our objective to create brand awareness? What programming is best suited to reach our target demo? Are we reaching our target demo when they are likely to be in a buying or consuming mindset? With the budget we have, will a one station buy be most effective? Are we better served with a broad rotator or specific programming?
There are many more questions addressed throughout the planning process as well. Only when the planning is done does the buying process begin.
Nartak Media Group in Pittsburgh has been buying media for over 25 years. Our years of experience benefit every negotiation. Competitive rates, added value and no charge bonus are common elements that our clients receive. We are here for the long term and many of our clients have worked with us for years. We build relationships of trust that transcend typical vendor relationships and grow into business partnerships. If you want an outstanding company to purchase media on your behalf, to know that you are being represented by a company with a track record of success and to build a business partnership that will help you grow your business now and in the future, call us.
From TV to radio, print to internet, Nartak Media Group in Pittsburgh will turn your advertising budget into increased impressions, leads and sales.
Television is a powerful tool for reaching consumers, and unlike other media, offers the opportunity to provide visual and audio impressions on potential customers.
Radio advertising has universal appeal and is one of the most efficient ways to reach your potential customer.
Internet advertising is the most rapidly growing of all media, and can prove to be very cost-effective.
Print advertising is a tried and true way to deliver a message. Although readership of newspapers throughout the country is declining, certain advertisers (such as automobile dealers) use print as a primary means of reaching consumers. In addition to newspapers, local magazines and flyers are often utilized very effectively.
Outdoor advertising can have a strong impact on an advertising campaign, provided the message is concise and clear.
Nartak Media Group in Pittsburgh was the media buying service for the primary market of a successful career school. That school had multiple campuses operating in three states. In their primary market (market “A”) business was growing and their lead generation advertising was proving very fertile. In the two other markets, their enrollment was stagnant and needed a boost.
They approached Nartak Media Group seeking help. In market “B” they had a media buying service that charged them for market research and analysis and charged them media placement fees. In market “C” they had no media buying services and were regularly inundated with proposals and offers from local TV networks, cable and several radio stations. It was impossible for them to compare the myriad of offers and assess which offers, if any, would meet their needs.
Nartak Media Group provides a different level of service to our clients and this was an easy fix.
We notified all media outlets that we were now the agency of record in markets “B” and “C” and had all proposals and offers sent to us. This immediately freed up valuable client time for strategic planning and lead analysis.
We conducted qualitative and quantitative research in markets “B” and “C” (at no cost to the client) and found that the previous media buying was not efficient and not targeted to the clients demographic as closely as it should have been.
We modified the creative and had new spots produced at no cost to the client. We ran the new creative in markets “B” and “C” at a lower cost than before.
As a result of the changes described above, we were able to increase their media presence without increasing their media budget. In addition, they now had more effective commercials placed in a more targeted and efficient way. Lead volume has increased and enrollment is up. In addition, more time is now available for the tracking and follow up of new leads.
Nartak Media Group
Nartak Media Group was founded in 1984. We are a media buying service providing outstanding value to our clients.
Nartak was named Boutique Agency of the Year – 2009 by the Media Association of Pittsburgh
Nartak Media Group written about in Whirl Magazine
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