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Are You Making the Most of Your Social Media Efforts?
For business utilizing social spaces, it is important to engage your visitors. Successful social media consists of three very important components; attracting, engaging and retaining visitors. While the ways in which these components work can vary from industry to industry, the basic premise is the same - visitors have to want to visit your social space, have a desire to participate in your social community and feel compelled to return. In order to reach these goals, business owners must evaluate each as they relate to their unique business.
What a Visitor Wants
Your potential and current customers have over three million fan pages to choose from, so it is important to determine what you can offer to drive these customers to your page. Visitors need to feel that there is a reason to visit your page. Whether it is because there is a contest or giveaway, relevant information related to his/her needs, there must be a reason that an individual chooses to find your social space. Once you have defined the "wants" of your customers, you must engage them in order to make them stay.
What a Visitor Desires
Often times, visitors have a desire to be heard. Whether it is to offer an opinion, tell a story or engage in conversation with business owners and other participants, visitors want to be recognized. Additionally, for those businesses that have the ability to do so, sweepstakes and giveaways are great methods to attract - and retain - site visitors. The most important thing to remember is that people value their time. If your social space give a sense of appreciation and worth to visitors, they are more likely to participate and spread the word.
What Compels a Visitor to Return?
Once your social space has attracted and retained the interest of visitors, how do you keep them coming back? Regular, fresh and interesting content is one way to accomplish this. Additionally, asking visitors to "stay tuned" or "come back tomorrow" for an announcement, giveaway, poll and the like, will compel visitors to pay attention to what you have to say or offer at a future date.
We encourage our social media clients to share their goals with us, so that we are able to craft a plan tailored to specific businesses and needs. Whether you have upcoming events or product launches, would like to spotlight an employee, or prefer to run a contest or giveaway, we are here to work with you to come up with the best strategy for your business.
If you do not yet have a social media campaign in place, but would like to discuss your options, please don't hesitate to contact us with any questions or ideas.
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