FOCUS GROUP TRANSCRIPTION
I am on the list to be asked to participate in focus groups here in the Pittsburgh area. I was somewhat curious about them since I wanted to offer focus group transcription to our clients. I did learn they are a great way to give your opinions on certain topics. They are quite enjoyable and offer refreshments and even pay the volunteers to participate.
Since participating in two groups, I can see why businesses consider them advantageous. They used to call me, but now I receive an email asking me certain questions before they accept me. I've only been to three so far and probably won't return due to being quite busy with my transcription business.
These groups can be quite valuable to a company. The actual group usually consists of 10 people who are previously screened as to whether or not they would be a good choice for the particular topic discussed. A variety of questions are asked and each participant freely offers his or her opinions as well as any ideas. All their responses are carefully reviewed which helps measure their reactions and potential impact on a certain product or service.
- Posted: Jun 20, 2017