When you think of someone hacking a computer system or a website, you may think of faceless people who are sitting in a dark room, in front of computer screens. The reality is that nowadays, hackers have become much more socially savvy – and bold – because it gets them better results.
For instance, t...
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Alex Hepler, Higher Images’ Creative Director, is currently working on trade show booth designs as the Pittsburgh Business Show approaches. Booths come in endless shapes, sizes, and styles, and right now, she’s busy making sure that each booth is designed to be eye-catching and attractive....
All website pages contain two important pieces of information for both users and search engines: the title tags and meta descriptions....
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When you begin an SEO program with Higher Images, your SEO rep will tell you that there’s much more to your website than the design and images. Your content is one of the most important factors in your SEO rankings – and updated, or “fresh” content is just what the search engines want to see....
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A “conversion” is a commonly-used term in web development and design. It means that you’re getting site visitors to act upon a particular goal or goals that you’ve set, such as filling out a contact form. Using graphic design elements to increase website conversions and leads on your website drives the Higher Images’ w...
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You’ve heard how important social media is for your business: it brings in customers and allows you to connect to the people who want to purchase your products. The good news is that you can use several platforms for your business. Here’s a quick breakdown of each...
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Link building is an integral part of any good SEO plan. Here’s a quick lesson: SEO comes in two forms: onsite and offsite. Onsite SEO includes anything that you and your SEO team does to optimize your site for Google, Yahoo, or Bing. Offsite is anything that affects your site but happens off your site. That includes reputation manag...
Alex is Higher Images’ Creative Director. She’s tasked with taking clients’ thoughts and ideas and interpreting them into designs that represent their business and brand....
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Paul Rand, a famous art director and graphic designer, once said, “Design is the silent ambassador of your brand.” As a digital marketing agency, Higher Images agrees. One of the best ways to bolster your brand is through effective graphic design. (Graphic design is how text, graphics, and images are placed on any of your company’...
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When you begin an SEO program with Higher Images, your SEO rep will tell you that there’s much more to your website than the design and images. Your content is one of the most important factors in your SEO rankings – and updated, or “fresh” content is just what the search engines want to see.
Fresh Content:
Good for Google...
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Alex Rutkowski is Higher Images’ SEO Team Lead, which means he’s involved in every part of the SEO process. His day usually revolves around his clients’ SEO needs. Here’s a snapshot of the work that he does every day.
Client-Centered SEO
Alex spends quite a bit of time each day meeting with his SEO clients. He determines t...
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What Social Media Platform Is Best for Your Business?
You’ve heard how important social media is for your business: it brings in customers and allows you to connect to the people who want to purchase your products. The good news is that you can use several platforms for your business. Here’s a quick breakdown of each:
Facebook.
...
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If you’re advertising online using Google AdWords or if you’re thinking about it, you should know that desktop search results will not show text ads in the right-hand sidebar anymore. Instead, Google will be showing ads at the top or bottom of search results pages only. Google has been testing this latest move for a long time—more...
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When you look at the overall amount of time that kids and adults devote to using digital media, you’ll find that 2014 is the year when we spent more time accessing the Internet using a mobile device than a desktop or laptop. What’s incredible is that it has only taken a few years for mobile device use to exceed that of a stationary devi...
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Long, long ago in the SEO world (way back in the middle of August 2015), it was much easier for businesses to show up in Google Local search results. That’s because local businesses showed up in what’s called a “7 pack,” or a listing that showed a business name, address, phone number, reviews, website link, and a map...
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You’ve thought of everything to promote your business online—you have a responsive website, use social media regularly, advertise using PPC, and engage in a robust SEO program to boost your organic results....
Maybe you have a great new responsive website with engaging content and a contact form on every page, are using an SEO program to increase your organic search reach, and even have a PPC (pay-per-click) account to ensure that you’re getting lots of traffic to your website. But, are you doing everything you can do bring in leads?...
Read More on Visitor ID: A Sales Tool That Delivers Customers Right to Your Site
If you sell a product or service that’s most likely to be searched by folks around your area, then you have a local product. You want people from your area to find you—fast. You need a website that works with specialized Internet search engines that delivers local results right to customers who are looking for what you’re selling....
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Small businesses usually feel squeezed as they ramp up or try to grab a bigger piece of the customer pie. They’re often competing with larger businesses that have more money to spend on staffing, advertising, and product development....
If you’d like to attract more potential customers to your website (and who wouldn’t?), you should develop, write, post and promote business-related blogs at least twice a month on your site and through your social media platforms. You may be asking: What’s the big deal about a blog? Your blog, and the content you put in it, is imp...
Most computer and website hardware and software goes through a series of updates—usually every few years, sometimes even a few times a year. You may be surprised to know that HTTP, the protocol used to run the World Wide Web and allows servers and Web browsers to talk to each other and upload and download data, hasn’t been updated since...
Read More on The Web in 2015: Faster Browsing, Better Performance
It used to be that a great-looking website was what you needed to attract users and sales. Then, optimizing online searches through good SEO practices became an important part of every company’s online digital marketing strategy. If your company has kept up with all the changes in design and SEO, you’ve probably been pretty happy with t...
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