Aversion Technologies markets chemicals, both natural and synthetic, to manufacturers throughout the world. These specialty chemicals are used to make products unpalatable to humans and animals. This is a very effective way of protecting children and pets from consuming dangerous goods (antifreeze and household cleaners). Typically, exposure to aversives results in future avoidance. This behavior modification leads to long-term protection of people, plants and animals.
Chiefly among our products are the natural bitterants colocynth and andrographolide, the synthetic bitterants denatonium benzoate and denatonium saccharide; the naturally hot and spicy capsaicin derived from hot peppers and the synthetic nonivamide.
Any of our herbs or chemicals can be used as an additive, rendering a product inedible, and thereby, safe. Good examples are the addition of denatonium benzoate to antifreeze and household cleaners, or using nonivamide in pepper sprays.
Protect people and pets by changing their behavior and without causing any harm? What a great idea!
Living on planet Earth with millions of other species creates all sorts of frictions. We want our pets protected; we want our crops protected; we want our loved ones and ourselves protected. But protection can often mean harm. Sometimes it means vigilance, or inconvenience, or inaccessibility. But we think the best way to achieve protection is through behavior modification. Make dangerous liquids unattractive to children and pets, make pests choose to not eat ornamental plants, make rodents choose to not chew on wires.
This concept of harmless protection became the philosophy, the animating idea, behind Aversion Technologies. We offer products that modify behavior, thereby providing protection through avoidance. We believe that behavioral change can be accomplished through conditioning in the form of distasteful - but harmless - consequences. We have found that it rarely takes more that one or two encounters with our products to cause an avoidance reaction in the future. We aspire to provide protection for people, pets and plants through the addition of these harmless substances to potentially dangerous products.
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